Monday, December 24, 2007
Aesthetics is the appearance of a product and the 'feel' of a product. affecting your emotion and senses, these two qualities play an important role when you are choosing a product to buy.
for example, when buying a bag or a new wallet, you might decide which of each to buy using the following elements:
-lines
they are the basic element of design, indicating position, direction and maybe other information. different lines have different feelings.
* vertical lines- demands attention
* wide and jagged lines- sense of boldness and strength
* curved lines- smooth and gentle
* slanted lines- movement
* short and crisp lines- youth and fun
* lightning or electrical signals- action and energy
* wavy lines- flowing movement
* horizontal lines- passive and motionless
* delicate and elegant lines- uninterrupted flow
(hahas i know i don't draw well X=)
-shapes
they are 2-D(2 dimensional), there are two types of shapes.
* geometric- straight or regular lines, often symmetrical
* organic- nature, free-flowing and often non-symmetrical
you can also combine shapes to form a more complex shape.
like a circle with two triangles.
-forms
they are 3-D(3 dimensional), they have thickness or depth.
* geometric forms
* organic forms
-colours
colours might be teh first thnig you notice when buying something. it plays an important role.
this is a colour wheel
* neutral colours- they have low saturation and are not bright or intense.
*contrasting colours- complementary colours, directly opposite each other on the colour wheel.
*pastel colours- less intense.
-textures
smooth, rough, bumpy, groovy. they enhances the look of a product.
-proportions
big, tall, small, wide, narrow- they belong to size. size is very important to a design, parts of different sizes look right when fitted together.make sure that the different parts are in proportion together.
like the following picture,
notice that the proportions of the cartoon are different.
which one would you choose?
and thens i finish today's post =D!
hope you learnt something again ^^ =D
Labels: aesthetics